He may not be taking home any medals or appearing on the podium but David Beckham is keeping the face of the Olympics looking pretty cool.

To mark his involvement in the games, The Fragrance Store announce the launch of his latest fragrance – David Beckham, The Essence. Now, this is another feather to the ‘celebrity fragrance cap’ but love it or loathe it, Mr Beckham seems to be at the healm of all things cool with no sign of standing down.

Celebrity fragrances aren’t always the best, but if Mr Dandy himself has had anything to do with it it may be worth a whiff.

Catch David Beckham The Essence at The Fragrance Shop, £24.50 / 50ml