As the war against terror continues, the need for charitable assistance deepens.

Help for Heroes, a cause solely focused on the rehabilitation of our soldiers, have taken to the men’s underwear market in their latest attempt at increasing their fund raising outreach. The pants will launch on June 1st, retailing at just £12 per pair and, if purchased from hforhunderwear.com, 100% of the proceeds will be donated to this worthy cause.

Help for Heroes is one of few charities which assists in transitioning our military personnel from a life of adrenaline and danger to the serenity of a civilian existence. The charity prides itself on offering any help required within 72 hours of the need being identified.

Please help, £12 out of your back pocket will really make a difference. There’s very few things in life every man should own, Help for Heroes Underwear is one of them!

P.s. we’re backing the red and white ones!