KMS have had their hands on almost all the hair care awards worth having. The Californian range is hit with celebrities and stylists worldwide. But what’s all the hype about? Our grooming editor, Steven O’Neill, decided to take KMS Clay Creme for a test drive and see how it performed.

KMS Clay Creme Review:

When it comes to styling your hair attention to detail should be top of your agenda. My first piece of advice is to make sure the hair is completely dry. Secondly, use a minimal amount of product. Remember, you can always add more, but removing excess isn’t quite so easy.

From a good molding clay I expect texture, a matte finish and something which isn’t too difficult to wash out – formulas which feel like your trying to remove glue should always be avoided! KMS Clay Creme fell into my hands via a close friend. I felt compelled to share my thoughts with you for one good reason; it’s incredible. Before I start I must say, KMS Clay Creme is not cheap, but if it’s performance you’re after you’re backing a winner.

Instructions; warm the cream into the palms of your hands, then style away.

Clay Creme gives the most amazing look. It’s textured, leaves a matte finish and has incredible hold. My top tip for this would be to apply using your finger tips rather than your palms. It’s much easier to achieve vital styling precision. Hair care for guys can be difficult at times, KMS Clay Creme is particularly versatile, suiting most hair types. Not suitable for thinning hair.

Prices start from £12/100ml

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