Some will call this a gift that will offer benefits for both the giver and the receiver. Others may just label it as a bit of a novelty. We at Sartorial Male will describe Letetia Schulenbergs creation as a gift from Santa Claus himself, as he has finally been reading his Christmas wish list for pretty much every Sartorial straight man who graces this fine earth.

For decades, actually sod it, for Centuries, men have been given a subliminal exam just moments before they delve into the beast with two backs. The hard work has already been conducted, and now she is there, and she’s yours. You slowly caress and devour, as you imagine yourselves entwined in a waterfall of seduction, with passion sprouting through every breath. You reach your hand down around her back, and……..THE MAGIC STOPS!!!

You spend the next 2 minutes trying to negotiate the bra clasp, or anti-male device as I like to call it, as you try your hardest to work the fiddling of her underwear into your master plan of ecstasy. “What are you talking about? The whole putting my foot on your back and tugging at you bra strap was all part of the magic baby, jump aboard.”

She turns around, faces you as she flicks it off herself, undermining you in every possible way, as you try and carry on with the act without feeling completely useless. End result- she doesn’t call you back, because you’re an oaf.

Well thankfully, Selfridges will be stocking a collection that will, if the world is as nice a place as we think it, catch on and spread throughout the whole female population before the new year.

The Dement collection holds all the luring, sexuality that you would want from the underwear that your partner/whomever choosed to wear, but with just a few minor alterations that make life a lot easier for all concerned.

Although said females can be quite unsympathetic to us when it comes to such a travesty in engineering, one woman who does understand is, luckily for us, head buyer for Selfridges, Helen Atwood.

““While fumbling to unhook a bra strap is a romantic comedy cinematic cliché, it can actually be quite a passion killer. This new magnetic lingerie is not just easier touse, but also the biggest innovation in the underwear market for years. Those moments wasted with the bra fumble can now be put to much better use”

Our words exactly, Helen.

Schlumberger’s Dement Magnetic range will be available at all stores, and also www.sefridges.com, later this week.