“Shave after showering, avoid electric razors and finish with a good moisturiser are just 3 of the expert tips from the male grooming crackerjack behind a whole new generation of macho pampering.”

International hair styling superstar, Nicky Clarke OBE, has become a household name throughout the land. A talent which attracts the most select clientele and a reputation worth its weight in gold are just two hallmarks from the hair dresser’s list of highly admired attributes.

Having been previously heavily associated with the female market, Nicky has decided to pave a whole new path through the world of male grooming. In keeping with the brands’ systemic approach, Nicky has enlisted the help of male grooming expert and stylist to the stars, Kelly Simpkin, to ensure the successful launch of a whole new male grooming era. Simpkin has worked within the brand for the past 7 years, serving her talents to some of the most famous faces in the UK and her enthusiasm for the male grooming market is not to be underestimated.

The Grooming Vault has occupied a previously redundant space within Nicky’s flagship salon, Berkeley Square, Mayfair, London. The cosy, ‘cave like’ room has been decked out in the most masculine manner and is truly a celebration of all things blokey. Vintage razors rest alongside shaving vessels of a bygone age to reflect the typical british gent who, historically, has always taken great pride in his appearance. The area is totally private making discretion the heartbeat of the operation and inviting the most uncommon clientele, making them feel totally at home.

Haircuts, wet-shaves and hot towel facials are just some of the luxury services offered in The Grooming Vault. Kelly’s ethos bleeds versatility, you call the shots, she’ll come up with the goods.

A resounding 5 star accreditation has to be awarded to this undeniably amazing concept. Keep your eyes peeled for a new name in male grooming who is, without a doubt, going to change the male pampering market beyond recognition.

nickyclarke.com