Posted at 11:25h
To tie in with the opening of Ted Baker's brand new Grooming Room in London, Ted has launched a collection of male grooming products inspired by the barbering approach of that in Turkey's capital city, Istanbul. In Turkey, barbering is nothing new. Nestled away in the back streets of this vibrant bazaar lay barber shops and traditional shaving boutiques that have served the men of Istanbul for centuries. In the name of research and the quest for perfection through tradition, Ted illustrated his ideas for the new collection on time spent exploring the offerings of Istanbul.