We all know the web is the way forward when it comes shopping. To enhance the www. offerings, brand new clothing eTailer, BraveSoul.co.uk, launches its exclusive collection solely online. The range is slightly ‘All Saints,’ being bang on trend and totally in vogue. This fashion forward collection fuses catwalk military looks with the, much adored, current heritage focus. Prices range from £20 – £100 and the collection pivots itself around Autumn hues. Head over to BraveSoul.co.uk to catch a glimpse.

Also take a look at the Jack and Jones collection which is now available at leading online clothing retailer, Bridge 55.

Nothing shouts urban-causal louder than CAT, and for a brand that has been known mainly for its footwear for (unfairly) a bit too long, the label is breaking tradition and pushing hard with its SS11 collection of colour-block tees and plaid over shirts.

CAT for me has always been about the boots: rough, ready and practical in often a range of beiges, browns and blacks. So it’s a little bit surprising that the brand name have gone all retro; they’re shying away from the neutrals and diving headfirst into a rainbow of bold and brash colours.

Lime greens, piercing sky blues, purples and peachy reds take the forefront and the brand is still staying true to its urban-casual roots with straight-fit tees, pullover hoodies and heavyweight caps. Not in the signature series is also a range of plaid shirts that remind me of when Superdry made good ones – sturdy, attractive, not overly-patterned and ideal for rolling up the sleeves on a hot day…

All round a good (bright!) show and I think I’ll be thinking of CAT Apparel when I’m scouting new wardrobe additions – for me it’s like I’ve discovered a new brand because in all honesty – and ashamedly – CAT have never been on my list of ‘known’ clothing designers, let alone favourite.

Still one of the undoubted kings of footwear, CAT are doing a good job of making casual-urban their own and it’s nice to see a bit of history on the racks instead of all this interactive, science-inspired fashion.

And yes, firstly, I know that having a character from a popular computer game emblazoned on a garment isn’t usually something we endorse at Sartorial Male, but the new Sackboy range is actually pretty cool.

In our defence, LittleBigPlanet isn’t a game to be measured against the standard offerings of gaming, as Sackboy’s world was genuinely a break through in bringing gamers from across the globe to connect through creating their own design offerings, delving into and dissecting their own platforms of escapism.

The game has developed a cult following, and although the aspect of the latest plat former won’t usually form the base of a conversation at the office party, or latest launch, but without that trusty buddy that sits underneath the television, waiting for your return, we (meaning I) would be lost.

Luckily, Sackboy is quite a cool guy himself, and as the launch of LittleBigPlanet2 is on the horizon, what better way to embrace such an event than let the little weirdo travel with you through the town centres. He has been kind enough to guide you through his world, so now, out of just human kindness, it should be our responsibility to do the same.

Click Here to purchase at just £11.99

Diesel have teamed up with ISKO, the worlds leading denim manufacturer, to launch Turbo Denim. Diesel’s Turbo Denim are jeans like no other. Laced with an ancient Japanese enzyme, the turbo denim slacks are designed to accelerate the ageing process and give you the vintage look in just 30 short days. Read more →

Adidas proudly presents 3 Stripe, an exciting new lifestyle range for men. Featuring the iconic adidas 3 stripes, this versatile collection is available in an assortment of colours featuring vibrant brights to make you stand out from the crowd to more muted tones for a classic, casual look. Available from October 2010, 3 Stripe is the wardrobe staple for comfort clothing that makes a style statement. Read more →

Since the low-key launch of All Saints in the big apple, the Goth-sheek styling’s of the British chain have enjoyed unprecedented success State-Side. Read more →