The rise of social media has promoted the classroom geek to playground chic. The educated appearance of the unpopular, quiet cornered soul has become a craze with celebs and designers alike. This spring sees an extension to the Geek Chic look with some amazing glasses to frame your face. Read more →

As we’ve already mentioned, Geek Chic is back with a blast. This studious, retro like image is a great concept to take on board. The seriousness of the situation is highlighted by the availability in most high st. collections and the celebrity endorsement. And, what better time than now to show you how it’s done? The Social Network is topping the box office, brace yourself for a surge in Geek-Chic demand. Read more →