December 15, 2010

Unlike the vast majority of the cold, faceless car manufacturers that are currently plying their trade, Alfa Romeo have always embraced a certain charm and charisma that is certainly lacking in the motor world.
Carrying with it the same sense of style of which its home land is renowned for, if you would ever trust a car to arrange your wardrobe, despite the practical problems, you would choose the Romeo every time, as it stands tutting at your clothes, chucking them other its bonnet with dark shades spread across its windscreen. ‘What were you thinking?’ it would shout, as your favourite clothes are churned through its front wheels, and propelled behind it to the corner of the room, heaped in a lump of despair.
With this obvious, yet surreal, picture in mind, it comes as no surprise that when we heard a car company were teaming up with London fashion students to produce a limited edition bag, it was Alfa Romeo who were involved.
Masters students from the Central Saint Martins college of art and design were invited, nay challenged, to design a special commemorative bag for Alfa Romeo’s centenary celebrations, as 15 designs were submitted, with two being created for a limited run.
Taking inspiration from Alfa’s rich history and heritage, the students set to work, with winners William Hendry and Tamara Elliot shining to the prize with two classy offerings.
Using the Alfa MiTo model as a creative bench mark, William, designer of the Male bag, said; “I was attracted to the Alfa Romeo project because it enabled me to gain an insight in to an area of design that I had previously had little opportunity to explore.”
“The bag I designed is rectangular in shape and fits the car boot but also evokes the dimensions of vintage luggage, this is further emphasized by the metal feet on the base and the leather handles and interior detailing. The over aesthetic is clean and sleek and just like the car, form follows function.”
The products are prototypes for designs for Alfa Romeo UK, who are looking into producing the limited range in the near future.
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